New Look, Same Trusted Academy: Â鶹´«Ã½Ó³» Launches Brand Update
December 3, 2024
A visually refreshed website. An updated look and tone. A redesigned logo, including a new take on the classic neuron symbol. These are all part of the Â鶹´«Ã½Ó³»’s first brand update in 25 years—an exciting change that reflects the organization’s thriving neurology community.
“Earlier this year, we announced an updated mission statement: To enhance member satisfaction and to promote brain health for all,” said Â鶹´«Ã½Ó³» President Carlayne E. Jackson, MD, FÂ鶹´«Ã½Ó³». “Our worldwide Â鶹´«Ã½Ó³» community is made up of the leaders, innovators, and champions in neurology. We want our brand to reflect our mission and our members, who are at the center of the brain health conversation.”
The mission update was announced along with the Â鶹´«Ã½Ó³»’s first five-year strategic plan, which laid out organizational values as well as a set of crucial goals. By the end of 2028, the Â鶹´«Ã½Ó³» aims to grow a diverse neurology workforce, strengthen neurologic practice, promote neuroscience research, and improve neurologic health.
The changes, which were developed through invaluable member insight and feedback, highlighted another need: A fresh, modern presentation that honors both the Â鶹´«Ã½Ó³»’s legacy and its future. The Board of Directors, which is comprised entirely of Â鶹´«Ã½Ó³» members, took the opportunity to explore a refreshed look that works on all digital platforms as the growing Academy connects with members—and anyone who’s curious about brain health—around the world.
While the updated brand is a modern take on past visuals, it takes care to honor Â鶹´«Ã½Ó³» history: The neuron, formerly depicted as a gold star, takes on a versatile and dynamic shape. And of course, Academy green—the color that shows up in hundreds of outfits at the Annual Meeting, on neckties for Neurology on the Hill, and in all kinds of Â鶹´«Ã½Ó³» programs and products—takes center stage.
After all, while the new look helps highlight the Â鶹´«Ã½Ó³»’s place at the center of brain health, it’s still the same Academy that has served members for more than 75 years.
“Our vision, as always, is to be indispensable to our members,” Jackson said. “We will always be your world-class hub for education, science, practice tools, and conferences—and we’re looking forward to another 75 years and beyond.”